Rueppell Inc. had a script styled logo that really didn't reflect the look nor the nature of their business. Darin Rueppell, Owner and President, wanted to make a bold and immediate impact on the Pacific Northwest. They originally hired me to redesign the website, but I convinced him to rethink his whole branding system in order to successfully launch a bold marketing campaign. A strong logo was conceived and a unique and bold stationery package was developed. Rueppell has never looked so good and their earnings are well past expectations.